Flickr; Facebook, Twitter An example of bad clustering result K-means It produces results through a breeding procedure. Algorithm Stability w. GeodemCreator: A software for creating Geodemographic Classifications in near real-time. Social Media data for Geodemographics Why we need Social Media data for Geodemographics? Twitter www. Tweeting Activity by different Ethnic Groups Genders of Twitter Users Age distribution of Twitter Users vs Census Total views 2, On Slideshare 0.
From embeds 0. Number of embeds Downloads Shares 0. Comments 0. Likes 2. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. By understanding who lives near, or frequents, a particular store or branch, organizations can make informed decisions about where to open or close other locations. This information enables organizations to make strategic decisions for optimal site selection.
Learn more about Precisely Demographics datasets and how geodemographics can be applied in analytics. What are Geodemographics? Thus, this is extremely important because if you do not know who to target, then how do you publicise your product and ensure that items are sold in the market. The technologies employed for the above-mentioned task are:. Two principles on which geodemographic segmentation is based on, are:. Thus, geodemographic segmentation is significant and needs to be done strategically and wisely.
We take a look at the BPS in detail, what exactly it is made from and how its data can be usefully applied by businesses and public organisations.
More than 64 million people live in the UK, each with their own outlook, priorities, needs and way of life. Geodemographic profiling offers a way to group these individuals to try and identify the right audience for your product or service. The UK Census what it is, how is it made, and how can it be used to help your organisation with demographic analysis.
We've worked with mapping, demographic, and travel data for a long time, and have become specialists in territory mapping. So we'd like to share a few tips on how best to define sales catchments for your team, or embark on territory review. We look at the latest update to TimeTravel, our dataset of drive times and distances between any postcode sector or district. What has changed in the UK road and geographic network, plus new features to make it even more accurate.
Turning a list or spreadsheet of postcode data into a series of points on a map isn't as simple as using an Excel wizard to do it for you, but it isn't rocket science. But what is it, and why should we care? Each year for cycletoworkday we take a look at cycling statistics across the country and try to map that data and find interesting trends.
This is mainly because we at Beacon Dodsworth are either a little bit obsessed about cycling, or we tend to worry about the environment. Recently, we were contacted by a company responsible for organising charity door knockers. They needed more than 9, postcode sectors mapped at A4 size to use at a local level to plan fundraising routes and clearly define territories for each agent.
With the next census due to take place this year, we thought it was a good time to take stock of some of the changes and trends we noticed between the and the census. What difference does 10 years make to our society and the people that live within it? Now we are back in the office, we continue to support hybrid working. Administrative geography is a way of dividing the country into smaller sub-divisions or areas that correspond with the area of responsibility of local authorities and government bodies.
We take a look at administrative geography, what it is and how to use it. It gave us the opportunity to highlight how GIS mapping can be used to create marketing campaigns and raise awareness of the benefits of eating more fruit and veg. John, our director talks about living and working with colour blindness in the mapping industry where colours are pivotal in adding dimensions to people's understanding.
We use Beacon Dodsworth's scripting technology to answer that most important of questions when the sun finally does threaten an appearance. The humble postcode has been around for years. We look at how postcodes are used and what led to their introduction. As a Yorkshire-based company, we wanted to help celebrate Yorkshire Day, which takes place on 1st August. Displaying data on maps makes it easier to understand as well as giving a new perspective on a problem.
Using a GIS to prepare and present data has become increasingly popular over the last 20 years, but graphical displays of data on maps were around long before computers came along. Postcode sectors are aggregations of individual postcodes and they provide meaningful geographical reporting areas in any GIS. However, they aren't as easy to map as you might think.
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